Marketing Associate

The Marketing Associate collaborates with the Marketing and Communications Directors and other departments to bring the Y brand vision to life through creative, innovative campaigns that drive revenue and build awareness. Following Y-USA brand guidelines, the marketing manager designer designs print, digital, and video collateral for the entire organization and guides the effort to visually represent the Y as a leading non-profit.

This job announcement is not intended to be inclusive of all functions, responsibilities and qualifications associated with the position, however, representative of the essential job functions and typical criteria considered necessary to successfully perform the position.

Social Media Management

• Manage and schedule posts through Buffer across YMCA platforms.
• Monitor and respond to comments and direct messages when appropriate; escalate issues to the Director of Marketing & Communications when necessary.
• Engage with partner organizations, sponsors, and community accounts to strengthen digital relationships.
• Develop and schedule social media content using Y-USA campaigns and custom graphics.
• Track and analyze social media performance; assist with paid ad management through Meta.

Website Management

• Maintain and update website content using Accrisoft Freedom Editor.
• Create, edit, and publish pages for programs, events, and campaigns.
• Keep navigation menus, homepage carousels, and event listings up to date.
• Optimize pages for SEO and mobile viewing.
• Collaborate with internal teams to approve content before publishing.
• Working knowledge of HTML is a plus.

Email Marketing & Newsletters

• Design, schedule, and manage recurring newsletters in Marq, Canva, and MailChimp (examples: Happy Camper, Afterschool, Preschool, Thursday Things, Staff Newsletter).
• Create one-off email campaigns with supporting graphics and updated contact lists.
• Maintain MailChimp audience segmentation, tags, and unsubscribed contacts to manage limits.
• Collaborate with Director of Marketing & Communications to review and approve final content.

Graphic Design & Visual Content

• Design flyers, brochures, signage, stickers, digital billboards, banners, and branded materials using Canva, Marq, or Adobe software.
• Create and adapt content for both print and digital use.
• Maintain organized design files in shared drives and ensure accessibility for other departments.
• Keep current with design and social media trends.
• Ensure that all materials meet Y-USA brand standards and represent Utah’s diverse audiences.

Vendors & Purchasing

• Assist with researching and obtaining quotes for marketing vendors and services.
• Help process and code payments through Ramp.
• Maintain updated subscription records and vendor contact info.
• Support research into new tools and platforms as workflows evolve.

PHOTOGRAPHY/VIDEOGRAPHY

• Capture photos and videos at YMCA events and programs as needed.
• Organize and maintain cloud photo and video libraries.
• Assist with editing photos and videos using Adobe Lightroom and related software.
• Collaborate on creative direction for video projects that tell the Y’s story.

• At minimum, degree progress or equivalent experience in marketing, communications, or graphic design.
• Experience with digital platforms, including social media management tools (Buffer, Meta Business Suite) and email marketing (MailChimp).Proficiency in Canva, Marq, Adobe Creative Suite, and familiarity with Accrisoft Freedom/Word Press (or similar CMS)Excellent written and verbal communication skills; detail-oriented with strong organizational and project management abilities.Experience in SEO optimization, analytics tracking, and vendor coordination preferred.Comfortable multitasking in a fast-paced, deadline-driven environment.Ability to pass and obtain FBI Background check and fingerprint clearance.

OUR YMCA CULTURE:

Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day.  We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.